Performance Marketing Masterclass

Learn How to Maximize your Revenue and Optimize your media spends. Unlock the world of Google with SEO and SEM hacks that Google won’t tell you! Grow your business with 4X with LIVE dashboard training and remarketing tactics.


Offer Valid till 22nd June

4 in stock

25th June - 2nd July
Class Date

Online Zoom Coaching

06:00 pm - 9:00 pm

Seats Remaining

Why Should You Take
This Masterclass?

Learn from the experts with 40+ years of cumulative digital experience

Our coaches have created case-studies that are globally recognized by Facebook and Google

Live One-On-One access and zoom sessions with our industry experts

A No-Faf learning experience. Practical case-studies, decoding the logic and real-time workshops

LIVE dashboard training

Certified course

Workshop Content

Day 1️
  • Logic behind SEM
  • Golden rules to get performance marketing right
  • Understanding the structure of Google ads
  • How to drive performance with keywords (more than keyword research).
  • Hacks that Google won’t tell you.
  • Importance of RRA – Reviewing, refining and adding
  • Importance of Ad copies & landing pages
  • Embrace the power of search query report
  • Importance of Ad scheduling
  • What are bidding strategies on Google?
  • Connecting your marketing objective to the right bidding strategy
  • Using Machine learning for Google ads
  • Case study – How fbb won over Google machine learning.
  • What are UAC (Universal app campaigns) and how to make use of UAC to drive performance?
  • Google remarketing, what it is and how to use it to drive ROI
  • Master sheet to track performance marketing from
  • SEM (Lifetime access to this sheet)
Day 2️
  • Logic of SEO
  • How SEO and SEM can be balanced.
  • How to calculate SEO ROI (before signing an SEO agency partner)
  • Calculating SEO ROI 3 months, 6 months and 12 months into SEO project
  • Importance of SEO content (hacks that Google won’t tell you)
  • Importance of Links (Internal and backlinks) & how to plan them to drive ROI
  • What is the RankBrain algorithm and how to win over it
  • Case study – How aLL (plus size website) won over
  • RankBrain algorithm
  • What is Structured data and how it helps to drive ROI
  • How to transition from SEM to SEO to optimize spends
  • Learn to calculate the ROI of each page of your website.
  • Learn to calculate ROI from the section of your blog

Tools & Platforms You’ll Master


Offer Valid till 22nd June

Lockdown Price


4 in stock

What Will You Learn?

  • LIVE interaction with mentors throughout (no pre-recorded videos)
  • In-depth Understanding of SEM | SEO | ROI
  • Learn Performance Marketing from Scratch
  • Lifetime access to performance marketing cheat-sheets & exclusive course hand-outs
  • Gather complete hands-on & decision-making experience
  • Learn how to scale your business by learning the right metrics
  • Complete understanding of Google ads dashboard
  • Get assist in performance marketing even after 2 clasess
  • Be a part of Sorted community with 400+ member access
  • Certified course


Apurv Singh

Apurv Singh

E-commerce Marketing – Future Group Ex – Times Internet

Brands we’ve SORTED


Industry Recognized Certification from SORTED

By the end of this course, you will be able an expert in Performance Marketing apply the fundamentals for your brand and business. You will also receive a certificate of completion from SORTED, and be recognized by top digital marketing agencies and brands.