Performance Marketing Masterclass

Learn How to Maximize your Revenue and Optimize your media spends. Unlock the world of Google with SEO and SEM hacks that Google won’t tell you! Grow your business with 4X with LIVE dashboard training and remarketing tactics.

4000 2800

Early Bird Price

2 in stock

10th April & 17th April
Online Zoom Coaching
3-6 pm
Live Session
Seats Remaining

Why Should You Take
This Masterclass?

Learn from the experts with 40+ years of cumulative digital experience

Our coaches have created case-studies that are globally recognized by Facebook and Google

Live One-On-One access and zoom sessions with our industry experts

A No-Faf learning experience. Practical case-studies, decoding the logic and real-time workshops

LIVE dashboard training

Certified course

Tools & Platforms You’ll Master


Workshop Content

Day 1️
  • Logic behind SEM
  • Golden rules to get performance marketing right
  • Understanding the structure of Google ads
  • How to drive performance with keywords (more than keyword research).
  • Hacks that Google won’t tell you.
  • Importance of RRA – Reviewing, refining and adding
  • Importance of Ad copies & landing pages
  • Embrace the power of search query report
  • Importance of Ad scheduling
  • What are bidding strategies on Google?
  • Connecting your marketing objective to the right bidding strategy
  • Using Machine learning for Google ads
  • Case study – How fbb won over Google machine learning.
  • What are UAC (Universal app campaigns) and how to make use of UAC to drive performance?
  • Google remarketing, what it is and how to use it to drive ROI
  • Master sheet to track performance marketing from
  • SEM (Lifetime access to this sheet)
Day 2️
  • Logic of SEO
  • How SEO and SEM can be balanced.
  • How to calculate SEO ROI (before signing an SEO agency partner)
  • Calculating SEO ROI 3 months, 6 months and 12 months into SEO project
  • Importance of SEO content (hacks that Google won’t tell you)
  • Importance of Links (Internal and backlinks) & how to plan them to drive ROI
  • What is the RankBrain algorithm and how to win over it
  • Case study – How aLL (plus size website) won over
  • RankBrain algorithm
  • What is Structured data and how it helps to drive ROI
  • How to transition from SEM to SEO to optimize spends
  • Learn to calculate the ROI of each page of your website.
  • Learn to calculate ROI from the section of your blog

Early Bird Offer

Special COVID Pricing

4000 2800

2 in stock

What Will You Learn?

  • LIVE interaction with mentors throughout (no pre-recorded videos)
  • Understand the logic behind all digital marketing channels
  • SCRATCH to ADVANCED learning of SEM, SEO, Programmatic, YouTube, Facebook, Instagram & Marketing ROI
  • Lifetime access to cheat-sheets & exclusive course hand-outs
  • Support from mentors even after the 4 classes are over
  • Learn how to scale your business by learning the reght metrics
  • Mentors understand your business model before the class to personalize content
  • Complete understanding of Google ads & Facebook ads dashboard
  • Be a part of Sorted community with 400+ member access
  • Certified course


Apurv Singh

Apurv Singh

E-commerce Marketing – Future Group Ex – Times Internet

Brands we’ve SORTED


Industry Recognized Certification from SORTED

By the end of this course, you will be able an expert in Performance Marketing apply the fundamentals for your brand and business. You will also receive a certificate of completion from SORTED, and be recognized by top digital marketing agencies and brands.