What is performance marketing? And what is its future?

Performance marketing

Read time: 6 minutes (special edition) I asked ChatGPT to ‘Explain performance marketing like I am 5 years old’.And below was the response. This is the most sought-after explanation of performance marketing. Performance marketing is a critical reason why Digital marketing is looked at seriously in the marketing & advertising industry. Because it drives results. And […]

Instagram Shop: What it is & what’s the future?

Instagram shopping

Read time: 3.5 minutes It was mid of pandemic in 2020 when Adam Mosseri (Head of Instagram) launched ‘Shops’ — an in-app shopping feature that enticed consumers to shop as they scrolled.  It looked like this: Instagram shopping has the following features: Shoppable tags An image of the product A description of the product Product Cost A link […]

GA4- Let’s embrace the change.

Read time: 4 minutes I still wish this happened. Elon sees more value in Twitter of course. Whether Twitter will fly high or will see sunset only time will tell. But GA3 is certainly seeing a sunset on 1st July 2023. The current version of Google analytics is actually the 3rd version of the tool. Now, Google […]

Make your business more sustainable.

Google logo

Accessing SEO opportunity. January 22, 2023 Read time: 3 minutes 90.63% of pages of your website get no organic search traffic from Google. It is only 10% of the pages which does the magic (for most of the websites). Make sure you are getting these 10% pages of your website right. That is exactly what […]