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Read time: 6 minutes (special edition) I asked ChatGPT to ‘Explain performance marketing like I am 5 years old’.And below was the response. This is the most sought-after explanation of performance marketing. Performance marketing is a critical reason why Digital marketing
Read time: 3.5 minutes It was mid of pandemic in 2020 when Adam Mosseri (Head of Instagram) launched ‘Shops’ — an in-app shopping feature that enticed consumers to shop as they scrolled. It looked like this: Instagram shopping has the following features: Shoppable
Read time: 4 minutes I still wish this happened. Elon sees more value in Twitter of course. Whether Twitter will fly high or will see sunset only time will tell. But GA3 is certainly seeing a sunset on 1st July 2023. The
Accessing SEO opportunity. January 22, 2023 Read time: 3 minutes 90.63% of pages of your website get no organic search traffic from Google. It is only 10% of the pages which does the magic (for most of the websites). Make
Your website can have 2, 20, 200 or 20,000 pages. Not all pages will be relevant from the SEO standpoint. But for the pages that matter for SEO, you invest time and energy in keyword research, writing & editing content,
Analytics has grown tremendously in scope and scale over the past twenty years. However, we are still seeing only the tip of the iceberg. With the continued explosion in data and rapid advancements in technology, multiple advancements are happening in
